Keystone Markets vs Affinity

The short version

Affinity manages relationships you already have. Keystone Markets sources the new investor relationships you need. They are complementary, not competitive.

What Affinity does

Affinity reads your email and calendar, builds a relationship graph, and helps your team track which partner owns which investor relationship. It is excellent for established firms with thick rolodexes.

What Keystone Markets does

Keystone gives you 100,000+ verified investors filterable by sector, stage, check size, and geography, with verified personal emails and live deployment signals. It feeds new investors into your pipeline. Pair with Affinity to track once they are in.

Pricing

• Affinity: typically $2,000 to $4,000+ per seat per year.
• Keystone Markets: $250 per month, unlimited seats.

Best for

• Affinity: established VCs, PE firms, and banks managing existing relationships.
• Keystone: anyone who needs to source new investor relationships at scale.
• Together: source new allocators in Keystone, manage them long-term in Affinity.