The short version
PitchBook is a $25,000+ per seat per year analyst tool with deep historical deal data. Keystone Markets is a $250 per month investor intelligence platform with 100,000+ verified investors, verified personal contact data, a dedicated broker, and 150+ qualified investor matches every month.
If you need to research a market, PitchBook. If you need to raise capital or run a mandate this quarter, Keystone Markets.
Pricing
- PitchBook: roughly $25,000 to $35,000 per seat per year, annual contract, no public pricing.
- Keystone Markets: $250 per month or $208 per month billed annually. No seat fees, unlimited team members.
- Keystone is roughly 90% cheaper per seat and gives you a real broker on top of the data.
Data coverage
PitchBook covers more historical deal data going back decades. Keystone Markets covers 100,000+ active, verified investors with continuously enriched contact info, live deployment signals, and 48 sector filters across VCs, PE, family offices, angels, sovereigns, hedge funds, fund-of-funds, and corporate VCs.
PitchBook tells you a fund existed in 2014. Keystone tells you which partner is writing checks this month, what their personal email is, and what they just deployed into.
Reaching investors
PitchBook does not ship verified personal contact emails for most allocators, and outreach is not part of the product. You export to a CSV and paste into a separate tool.
Keystone ships verified personal emails, a dedicated broker who runs warm intros for you, CSV export to Apollo or Smartlead, and 150+ qualified investor matches per month based on your specific raise or mandate.
Best for
- PitchBook: investment banks doing pure research, PE associates building market maps, journalists.
- Keystone Markets: founders raising pre-seed to Series C, mid-market investment banks running mandates, capital advisors, PE firms raising LPs, anyone who needs to actually contact investors this month.