Section 01
The targeting framework
Every investor you contact should match four criteria: sector, stage, check size, and geography. If they fail any one, cut them. A 150-investor list where every name fits is worth more than a 1,500-investor spreadsheet of randoms.
Section 02
Where to source names
- Recent funding announcements in your sector (TechCrunch, The Information, Axios Pro Rata).
- Cap tables of comparable companies on Crunchbase or AngelList.
- Founder peer networks: who closed recently and who actually wrote checks.
- Verified investor platforms (Keystone Markets) for filterable, continuously verified data at scale.
Section 03
Verify every contact
A scraped email that bounces hurts your sender reputation for every future send. Use a verification step on every contact. Keystone re-verifies contact info continuously so you do not have to.